Fragrance can have a powerful impact on our mood and our behaviour and here’s why.

Our olfactory system, the system responsible for smell, is the only system in our human body that is directly connected to our limbic system, the system responsible for processing our mood, emotions, and memory. The intricate interplay between the two systems plays a crucial role in shaping our sensory experiences and emotional responses. Cortisol is the main stress hormone in the body and can be impacted in positive ways through the brains response to scent.

Fragrance can also impact the brain by affecting the levels of neurotransmitters, such as dopamine and serotonin, instantly affecting our moods and emotions.